Stationary Set

Paradise Zoo Stationery Set

Created a cohesive stationery set for Paradise Zoo using an existing logo that I had previously designed. The stationery set included a letterhead, double-sided business card, and double-sided envelope.

I developed the pieces around the existing logo and used a green and cream color palette to create a clean, professional look. I incorporated the cream color from the logo’s cutout details throughout the stationery to create consistency and strengthen the connection between the logo and the supporting materials.

I focused on maintaining consistent typography, spacing, logo placement, and color across each piece while adapting the design to work within the different layouts and functions of the letterhead, business card, and envelope.

What I Learned

This project helped me understand how an existing logo can be expanded into a consistent brand system. I learned that maintaining visual consistency across different print materials requires careful attention to spacing, alignment, typography, and color while still allowing each piece to function independently.